Group Director, Insights Job in Toronto Recruiting by Huge

Location: This position is remote within Canada.About Strategy and Data.The global Strategy and Data craft at Huge is a diverse, multidisciplinary team of 100+ strategists, analysts, data scientists, consultants, and product managers across the globe. The team works collaboratively with our Creative and Technology crafts to create and develop strategy that brings physical and digital experiences to life.Every member of Strategy & Data at Huge shares a common approach-- we’re creative, non-linear thinkers who connect the dots between culture, business, and technology in new ways. We develop storytelling strategies that resonate with our clients and inspire action. We’re systems thinkers with a keen ability to see the big picture and understand how the parts connect. Most importantly, we’re obsessed with delivering ambitious outcomes our clients seek in order to transform their business and achieve success.
The role.We’re seeking a Group Director of Insights who brings passion and dedication to qualitative research, and can level up the craft to ensure all of our work is underpinned by impactful and uncommon insights. At Huge, we believe in the value qualitative research brings to developing sound business and experience strategies and, ultimately, to finding the best solutions. Research is the linchpin to our success and is integrated into our discovery and design process. Our research team informs what people need and want from a brand experience or product.What you’ll be doing.Building a set of repeatable, scalable qualitative research methods and practices that serve a diverse client base and wide range of budgets and timelinesConduct, moderate, and oversee qualitative research across various projectsCollaborate with Designers and Strategists to set research goals and ensure quality research outputs and best-in-class designsAnalyze qualitative research data and synthesize into actionable briefsPresent qualitative research findings to internal team and/or clientsEvangelize the value of research internally and to potential clientsDevelop and share archive of research methodologies and cross-project learningPartner with research teams on the client sideDefine, lead, and publish internal qualitative research projects that drive original thought leadership for the agency and elevates our reputation in the industryInterpret third party and industry research to distill and communicate relevant findings across the businessContinually monitor industry trends and competitors, providing relevant insights to teams and clients.Work closely with the creative, strategy, and data teams to ensure insights are effectively integrated into our work.Develop and implement internal training to enhance the team's qualitative research skills and knowledgeFoster a culture of data-driven decision making within the agencyWhat we’d like to see.10+ years of direct experience withqualitativeresearch, ideally with a combination of agency, consulting, and in-house experiencePassion for research and an entrepreneurial spirit; desire to grow and shape the research acumen of the entire strategy and data teamAbility to execute and direct primary qualitative research, including using methodologies like co-creation, concept testing, ethnographic, depth interviews and other field researchKeen familiarity with secondary research tools and a keen understanding of what tools and methodologies to use to achieve the best outcomesDemonstrated experience in using emerging technologies (i.e. Generative AI) in conducting research and user inquiryPublished perspective and thought leadership around future trends and forces impacting brands, customers, experiences and designAbility to adjust research tasks based on timing (comfortable with agile methods and quick turnarounds)Strong storytelling and presentation skillsProven ability to multi-task between client and internal initiativesExpert interview and group moderation skillsUX design experience and/or design thinking experience is a bonusProactive, hands-on ‘player coach’ who loves a challenge and is comfortable both making content and directing othersAbout Huge
Huge is a design and innovation company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.Part of the Interpublic Group of companies, Huge’s nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You’ll find more information atwww.hugeinc.com .Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.#LI-POST #LI-Remote#J-18808-Ljbffr