Senior Vice President of Sales Job in Canada Recruiting by DMC Recruitment

Senior Vice President of Sales
BIYORK Canada
Building Materials - Flooring Manufacturer
Markham, ON
  
THE ROLE

DMC Recruitment is proud to partner with BIYORK Canada as they search for a Senior Vice President of Sales. We are seeking a true Business Executive, with an accomplished and proven track record of impactful leadership and the vision to drive organizational structure and growth. This newly defined position goes beyond a mandate of departmental management; it is a pivotal appointment within the business that will work hand-in-hand with Ownership, to shape and sustain the trajectory of their high-growth ambition.

The Senior Vice President of Sales will be instrumental in supporting and driving a high-performing sales team, nurturing talent, and fostering a culture of collaboration and excellence across the business. Their vision will define the expectation and development of cross-departmental strategies, and the establishment of effective processes and procedures to support those goals, ultimately enhancing the overall positioning of the company for continued success in the market.

As a key member of the Executive Team, the SVP of Sales will set the course for sales, lead the appropriate development of new product and program offerings (Product Management), and spearhead initiatives to appropriately expand and enhance brand presence (marketing strategy). Their ability to inspire and motivate others across the business, combined with clear, strategic insight and strong business acumen, will be fundamental to driving the long-term success of BIYORK.
  

ABOUT BIYORK

BIYORK Canada is a fresh, innovative company within Canada and the US, backed by a legacy of 30+ years as a leading flooring manufacturer internationally. They have become recognized across the North American market for their suite of fresh designs and impressive product portfolio, enabled by years of manufacturing excellence on the international stage. Committed to quality, integrity, and customer service, they are poised and focused on advancing the growth of the business in the markets they currently serve, and beyond. BIYORK Canada is bolstered by the unwavering belief and dedication of their employees who share a mutual excitement and commitment to the growth of the business.



THE LEADER

To effectively serve as a collaborative partner to Ownership, the Senior Vice President of Sales must have demonstrated experience operating as a true Executive and collaborative partner, not just a departmental Manager. The incumbent must embody strong leadership qualities while also being a hands-on, team player who can inspire and align others in lock-step with the vision of the business. The SVP Sales must demonstrate maturity, resilience, and stamina, navigating change without causing unnecessary disruption to the team. Collaborative in nature, they will champion the brand both internally and externally, fostering a positive and inclusive environment within a high-growth, diverse team.

In addition to being comfortable in a fast-paced, entrepreneurial environment, the SVP of Sales should be resourceful, open-minded, and persistent, driving innovation and adaptation as the company evolves and advances. They must understand that the sales team collectively generates success, and that their role is to set the course, develop the talent, ensure customer experience, and champion the brand internally and externally. The SVP of Sales should excel in and be comfortable in a leadership position, possessing expertise in compensation systems, motivation, training, and processes, while also maintaining a customer-focused approach that balances internal needs with company profitability.

From a cooperative and strategic perspective, Sales, Product Management, and Marketing are inseparably linked. Ideally, the Senior Vice President of Sales will possess the expertise and versatile skill set required to establish collaborative business objectives and strategies for each of these departments to operate in unison. 

The Senior Vice President of Sales must possess developed financial acumen including; navigating P&Ls, inventory, accounts receivable, and cash flow with ease. Additionally, proficiency in Microsoft, ERPs, CRMs, and analytical skills are essential, allowing them to effectively plan and execute strategies that drive revenue growth and profitability while ensuring customer satisfaction and brand integrity.


THE SCOPE

1. Setting the Strategy: With Ownership, analyzing market trends, identifying growth opportunities, assessing product and program offerings, and developing comprehensive plans to achieve sales targets, objectives and overall business growth. Conducting thorough market research, understanding customer needs and preferences, and adapting strategies accordingly. Monitor competitor activities and product/design trends, adjusting tactics as necessary to maintain a competitive edge.
2. Building the Team: Not just managing, but identifying, developing and inspiring talent, providing ongoing training and development opportunities, fostering a positive and collaborative team culture, and ensuring alignment with the company's goals and values. Establishing clear expectations, setting achievable targets, and implementing effective performance metrics and management processes.
3. Positioning for Growth: Strengthening brand identity, crafting compelling value propositions, and differentiating the company's offerings (marketing, customer-facing, and product) from competitors. Identifying target market segments, tailoring marketing messages and sales approaches to resonate with specific audiences, and building strategic partnerships to expand market reach and penetration.
4. Talent Development: Identifying high-potential employees within the existing team and externally, providing them with opportunities for growth and advancement, mentoring and coaching them to develop their skills and leadership abilities, and creating a supportive environment where individuals feel valued and empowered to contribute their best.
5. Fostering the Culture: Creating an environment where teamwork, open communication, and mutual respect are encouraged and rewarded. It involves promoting a sense of shared purpose and accountability, recognizing and celebrating achievements, and continuously striving for improvement and innovation.
6. Processes and Procedures: Defining clear workflows, standardizing sales and business processes, and implementing efficient systems and tools to streamline operations and enhance productivity. Identify areas for improvement, gather feedback from stakeholders, and continuously refine activities to optimize performance and drive results.
7. Inspiration and Motivation: This requires effective leadership skills, including the ability to communicate a compelling vision, inspire enthusiasm and commitment, and empower team members to take ownership of their roles and responsibilities. It involves recognizing and rewarding achievements, providing constructive feedback and support, and fostering a positive and inclusive work environment where individuals feel valued and motivated to excel.

  
THE CANDIDATE

• 10+ years of experience operating at an executive, or leadership level for a building products industry business, specifically interior finishes or architectural materials is strongly preferred/required. The VP of Sales must understand market dynamics, customer needs, and the competitive landscape of the building materials industry.
• Able to think, advise, and react strategically. Capable of developing and executing business strategies aligned with the company's goals and market trends.
• Proven success managing sales team and sales management reports. Can effectively build, develop, and lead a high-performing sales team, fostering collaboration and accountability.
• Experience managing or collaborating closely with marketing teams to set focus, strategy, and execution is strongly preferred.
• Previous experience managing or working closely with Product Development/Product Management would offer significant benefits in this position. Together with Ownership, product life cycle, risk management, and strategic product and program development are core areas where the SVP of Sales should contribute and manage through vision, directive, and oversight.
• Developed financial acumen including; navigating P&Ls, inventory, accounts receivable, and cash flow.
• Proficiency in Microsoft, ERPs, CRMs, and analytical skills to effectively plan and execute strategies that drive revenue growth and profitability.
• Exposure to working within a manufacturing or distribution business environment.
• Customer focus. A customer-centric approach is key. The SVP of Sales should prioritize customer satisfaction and retention, ensuring that sales efforts are aligned with delivering value to customers.
• Able to collaborate and contribute meaningfully across departments, including marketing, product development, and operations. The SVP of Sales should be able to work cross-functionally to drive overall business success.
• GTA Based. Presence in Markham Headquarters is required.
• Able to travel – up to 40% in the early phases of this position to become immersed and familiar with key customers, the sales team, and the territory and market positioning across Canada and the US. Travel amount will reduce as the incumbent becomes familiar with the role, team, and customers.
• Must hold a valid Drivers license
• Must hold a valid, in-date passport and be able to travel internationally.

  
  
Thank you for your interest in this position. BIYORK is a unique business that is seeking a proven and effective leader to take on this key position with priority. If you would like to arrange a confidential conversation, please reach out directly to Alex Mather, Partner - Building Materials. [email protected]

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