Senior Director, Solutions Marketing Job in Canada Recruiting by Modern Campus

Who we are…  Modern Campus empowers 2,000+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.   The Modern Campus learner-to-earner lifecycle platform power solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tool needed to streamline workflows and drive high efficiency.   Learn how Modern Campus is leading the modern learner-to-earner movement at moderncampus.com and follow us on LinkedIn.  What’s the role?   We are seeking an experienced and dynamic head of solutions marketing to join our growing team. The ideal candidate will be a strategic thinker with a proven track record of successfully driving product, service, or vertical marketing initiatives in the higher education or B2B technology sector. As the senior director of solutions marketing, you are the internal champion of buyer needs and are the expert in how purchase decisions are made at our target institutions. This role will craft the market positioning, messaging, and go-to-market priorities that enable the business to hit its revenue growth goals.  Conduct thorough market research to understand industry trends, competitive landscape, and customer needs. Use insights to inform product and services positioning and marketing strategies. Document buyer persona attributes and key elements and milestones in the buyer’s decision-making process.  Develop and execute comprehensive solutions marketing plans aligned with overall business objectives. Collaborate with cross-functional teams to ensure alignment with product development and sales efforts.  Craft compelling and differentiated messaging for our products and services. Define and communicate the value proposition to target audiences through various channels.  Drive the development and execution of effective go-to-market strategies for new product, services, and solution launches. Work closely with sales teams to ensure successful launch execution and market penetration.  Oversee the creation of high-quality marketing collateral, including presentations, product documentation, website content, and more. Ensure consistency in messaging across all channels.  Cultivate relationships with key customers, gather feedback, and leverage customer success stories for marketing initiatives. Collaborate with customer marketing on customer advocacy initiatives to showcase the value of our products and services.  Lead and mentor a high-performing product marketing team while making strong individual contributions at the same time. Foster a collaborative and innovative culture that encourages continuous learning and professional growth.  Collaborate with product management, sales, and other departments to ensure a cohesive approach to product launches, promotions, and ongoing marketing efforts.  What you offer…  Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.  Demonstrated leadership experience with the ability to lead and inspire a team of solutions marketers. Ability to drive cross-functional process transformation.  Bachelor's degree in marketing, business, or a related field. MBA is a plus.  4+ years working in a high-growth SaaS environment with education technology experience a plus.  Excellent written and verbal communication skills.  Ability to thrive in a fast-paced and dynamic environment.  Familiarity with B2B campaign and lead processes, marketing automation toolsets and analytics platforms.  What we offer…  The base salary range* for this full-time position is between $125,000 - $160,000  Remote first workplace – whether working from one of our offices or remotely, our employees get things done!  Rewards and recognition programs  Learning and development opportunities  You will make a difference every day for universities trying to grow and students trying to learn.  Only qualified candidates selected for an interview will be contacted.  What we believe…  At Modern Campus, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply for our positions. Modern Campus is proud to be an equal opportunity workplace and is committed to bring on hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status (for US candidates).  If you require accommodations during any part of the interview process due to a disability, please let our recruiter know.  * Our salary ranges reflect the minimum and maximum target for new hires for the position within the US and Canada. Within the range, individual pay is determined by factors including job-related skills, experience, and relevant education or training.  Powered by JazzHR