Head of Marketing Job in Old Toronto Recruiting by Moncel

About MoncelMoncel is one of the fastest growing companies in the online education space. With 7 international brands, and operations in Canada, Australia, and the United States, we are an exciting blend of the technology and learning sectors. Our company is made up of a rapidly growing team of talented professionals, focused on delivering the highest standard of online training to the food and hospitality sectors worldwide.Over the last decade, our start-up has grown from a small team of two in Brisbane, Australia to a global group determined to improve the way online education is performed.In addition to our business goals in commercial training & education services, we are proud of our commitments to charitable activities. Moncel regularly engages with and donates to organizations that support the community in the area of public health, as well as helping feed tens of thousands of people each year.About the RoleThe Head of Marketing forms an integral part of the leadership team at Moncel. They are responsible for the management of all brands across the US, Canada and Australia, with the objective of developing our direct B2C & B2B channels. We are looking for a leader to drive and align the organization's marketing strategy to our strategic business plan. The Head of Marketing will drive and manage campaigns and strategies to build Moncel's 7 brands in the market, while growing and supporting a talented marketing team. Success in this role will be measured by the direct / organic growth of the business as well as brand awareness across key industries and customer profiles.What You'll Be DoingCollaborate with executive leadership team to develop strategic marketing initiativesDevelop a rolling 12-18 month Marketing RoadmapPlan and execute key marketing programsKeep up to date on emerging market trends and competitorsCoordinate multiple channels of marketing strategies, including owning the websites, landing pages, social media, and paid advertising for our 7 brandsDrive Marketing Qualified Leads to support the sales teamOversee and provide guidance on all paid advertising initiatives, including Google ads, Bing ads, and remarketingRaise brand awareness, while attracting customers and driving engagement and loyaltyProvide direction on our top of funnel branding, marketing communications, and communication strategyOversee marketing & advertising creative, from ideation through to execution, to deliver exceptional marketing campaignsLead and build the Marketing Team through hiring, coaching, and developmentCollaborate with our Sales and Product teams to align our commercial objectives of promoting and driving awareness of our products and servicesMonitor and evaluate the overall performance of the Marketing Team against predetermined targetsMeasure, analyze, and report on programs, campaigns, OKRs, and KPIs for the marketing teamMaintain knowledge of trends, best practices, regulatory changes, and new technologiesYour QualificationsProven track record of marketing budget management and meeting/exceeding targetsDemonstrated ability to deliver marketing initiatives that result in an immediate saleDemonstrated ability to deliver marketing initiatives that result in MQLs for a sales teamProficiency in developing detailed marketing roadmapsAdvanced skills in designing and delivering effective marketing campaignsExperienced in producing and delivering reports that clearly show marketing performanceHands-on experience with paid advertising toolsHands-on experience with Analytics toolsHands-on experience with HubspotTechnical proficiency demonstrated by the ability to understand and review marketing automations, workflows, and system integrationsProject management skills including the use of Jira for marketing workload managementAbility to produce clear and comprehensive marketing brief documentationWhat We OfferOpportunity to be part of a rapidly growing company with global reachCompetitive benefits packageDynamic work environment with opportunities for career growth and developmentInterview ProcessThe hiring process at Moncel is designed to select the best candidates for high performance team. It starts with an initial screening interview to gauge qualifications and fit. We then delve into a detailed evaluation of skills and past experiences, including aptitude and practical skills testing. Candidates are also required to provide a comprehensive work history, ensuring a transparent understanding of their professional journey. The final stage involves senior management focusing on cultural fit and alignment with our core values. This thorough process is key to maintaining our high standards and finding candidates who embody our ethos and objectives.Please NoteWe are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.#J-18808-Ljbffr