Director, Marketing Operations Job in Old Toronto Recruiting by Money Mart

***Candidates should be based within the GTA to be considered for this role.***
Job DescriptionGENERAL FUNCTION
The Director of Marketing Operations will oversee and optimize the marketing operations for the organization and play a crucial role in driving the success of our marketing initiatives. The Director will provide strategic direction of marketing campaigns, managing marketing technology & systems, and optimizing marketing operations to achieve operational excellence. The incumbent will lead a small team of skilled marketing associates who are focused on acquiring new customers for the suite of brands & products offered at MFSG, as well as maintaining customer engagement.
DUTIES/RESPONSIBILITES
Collaborate with retail & product leadership to uncover insights for developing marketing strategies for existing and new products.
Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures.
Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
Conduct market research to understand customer preferences, market trends, and competitive landscape in the retail sector. Utilize data and insights to inform marketing strategies, identify opportunities, and optimize campaign performance.
Focus on enhancing the in-store experience for customers by developing and implementing effective merchandising strategies, promotions, and sales programs.
Collaborate with retail operations teams to ensure consistent brand messaging and optimal customer engagement within the physical retail locations.
Work closely with retail operations teams to align marketing initiatives with retail sales goals and objectives.
Collaborate on promotional activities, sales events, and customer experience enhancements to drive foot traffic, increase sales, and improve overall customer satisfaction.
Ensure all retail marketing activities adhere to applicable regulatory guidelines, industry standards, and legal requirements, particularly in the financial services sector. Stay updated on relevant regulations and industry best practices.
Establish a workflow for requesting, creating, editing, publishing, and retiring content.
QualificationsEDUCATION
Bachelor’s degree in marketing or business required.
EXPERIENCE
Minimum 7-10 years marketing experience, preferably in retail centric organizations
Minimum 5 years in an operations management function
Proficiency with content management systems, and CRM’s
Ability to drive change management and influence key stakeholders in the organization.
Experience leading a team in a marketing or operations function.
SKILLS
Successful track record in senior marketing role and campaign creation
Excellent leadership, communication, and decision-making skills
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets.
Additional InformationAbout Us:
***Candidates should be based within the GTA to be considered for this role.***
Momentum Financial Services Group, formerly Money Mart Financial Services is a leading provider of financial services in North America. For 40 years we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners.Backed by a retail network of over 700 locations and robust digital and mobile platforms, we provide access to cash and related products to help our customers achieve their goals. We operate retail locations in local communities and cities across Canada under the Money Mart® brand and in Quebec as Insta Cheques® and in United States as Money Mart® and The Check Cashing Store®.
Our highly skilled workforce puts customers first in everything we do. We serve millions of people annually with diverse and innovative financial products and services. Through this ever-evolving suite of services, we empower customers to manage their finances and improve their lives. Wherever customers are on their financial journey, Momentum Financial Services Group provides solutions.
We believe in giving back to the communities where we live and work. With the generous support of our customers and staff, we proudly contribute annually to charities and non-profit organizations, along with using our time and talent to serve in local communities throughout Canada and the United States. We are looking for aspiring, passionate people who are dedicated to understanding and providing our customers with the right financial solutions utilizing a growing menu of products and services. We embrace diversity and offer a fast-paced work environment.
All your information will be kept confidential according to EEO guidelines.#J-18808-Ljbffr