Company DescriptionInforma is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.Informa Connect, is the world’s leading facilitator of knowledge sharing and business connections. We connect communities around our leading brands, through year round provision of high quality digital and face to face content, networking and professional development and learning opportunities. We provide the highest-quality content and thought leadership alongside platforms for connecting and collaborating, giving our customers real advantage. We are the world’s largest events producer with several thousand events annually welcoming 150,000 delegates in over 70 countries.About Canadian Real Estate ForumsCanadian Real Estate Forums is the Canada’s largest and most prestigious series of commercial real estate conferences in Canada, comprising 19 annual and biennial events. Renowned for the calibre and seniority of our speaker faculties, our programmes consist of in-depth sessions borne out of months of industry research. We cover the topics that the industry wants to hear and feature the unique perspectives of the people they want to hear from.Our key strength lies in the unrivalled networking opportunities, creating the annual meeting point where real estate industry leaders from investors, owners, developers, lenders, brokers, occupiers and consultants gather to create new contacts, build commercial relationships and exchange strategic insights. Unmatched networking, fantastic content, top performers, and industry trailblazers mean that Canadian Real Estate Forums events are the “must-attend” events of the year.Job DescriptionThe role of Conference Producer offers an experienced and commercially astute individual the opportunity to take the lead in determining strategy and shaping the future direction of large-scale industry leading events. This involves researching content, building relationships with key industry executives, designing compelling agendas, guiding content strategy to create a buzz about the conference and leveraging networks to drive the commercial success of events.Working as part of a strong and experienced Canadian Real Estate Forums team, the Conference Producer is a motivated, resourceful and responsible individual who relishes the challenge and autonomy of creating world-class programs from concept to delivery, and who is proactive, highly organised, outgoing, professional and has excellent communication skills.Key Responsibilities:Analyse the industry and past conferences to determine market opportunitiesWork with the Head of Product, Process and Delivery to set the event’s strategy for the yearResearch the conference programs by contacting a complete cross section of the target market through phone, desk research and meetings to determine customer requirementsCreating and establishing a network of key informants in the market to act as a resource for speaker recruitment, programming suggestions and potential promotion of the eventCreate and run an advisory board for each eventIdentify strengths and weaknesses of competitors’ events through websites, brochures and speaking to key executives that attend their eventsCreate compelling, commercially-driven, high value, current and differentiated programs: content positioning, speaker representation and delivery are at the core of the overall strategy, and you will ensure your respective events are representative, in a geographic, experiential and sectorial basis across the complete real estate industryIdentify and contact potential speakers and encourage them to join the speaker facultySource special guest speakers from outside the industry/country and negotiate speaker fees and expenses and stay within guidelines set down for the eventWork with the marketing team to:Design a compelling content-based marketing campaignWrite benefit driven promotional copy for websites and marketing piecesEnsure they are targeting the right market and sourcing appropriate media partnersDesign and implement promotional campaigns via LinkedIn, Twitter and Facebook.Work with the chairperson(s), speakers and sponsors to raise the profile of the eventWorking with Sponsorship to find leads and identify additional revenue opportunitiesWork with operations to ensure budgets are accurate and the event runs smoothly on the dayConduct research at the event to identify new ideas for existing and new eventsProduce the pre and post conference reportsQualificationsExperience Required:1-2 years of experience in Conference Production experience Candidates with 1-2 years of experience working in the Commercial Real Estate industry with an interest in conference production are encouraged to applyThinking creatively, innovating and shaping a product around customer needsProven research skills using a number of information sources including cold callsCommercial awareness – the ability to understand market dynamics and leverage networks to monetize the programRemarkable copywriting skills to create compelling conference agendasProject and time management skills with an ability to multi-task and attention to detailExcellent interpersonal and relationship management skills and the ability to network with senior industry figuresKnowledgeable about commercial real estate, institutional investors, REITs, private equity and debt – understanding of market dynamics, trends, key players and terminology usedSuccessful applicants are likely to possess a university degree (or equivalent)Bilingual English/French would be an assetPersonal Attributes & Behaviours:A confident and articulate verbal and written communicator, can foster strong relationships both internally and externallyEnthusiasm and a collaborative mind setDemonstrates a pragmatic and commercially astute approach to decision makingPossesses excellent prioritisation skills, has the foresight to anticipate obstacles and needsTakes pride and personal responsibility for maintaining the Informa Connect brandA self-starter who takes a proactive approach to all tasks, able to motivate those close to themAdditional InformationWhy work at Informa Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.Our benefits include:Learning and development plan to assist with your career developmentComprehensive personal time off package, including vacation days, paid personal and volunteering days and a day off for your birthday!Comprehensive health and wellness benefits after one month of continuous serviceRetirement group plan with company matching program after 6 months of continuous serviceWork with high quality specialist productsBright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspirationRegular social events and networking opportunitiesWe know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics.
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