Organization
There is a quiet revolution happening in telecom that will create more technological change in the next twenty years than anything but LLMs. The US is in the middle of a transition from delivering the Internet on technology built for telephones and televisions, to delivering it over fiber, technology built to deliver bits.
Households are relying more heavily on the Internet for work, school, entertainment, yet a growing network of smart devices and cable companies continue to squeeze more data through infrastructure that was built to deliver episodes of ‘Married with Children’ and charge more for it every year, while providing a frustrating customer experience.
Ting, an Internet (and mobile) service provider, part of Tucows (NASDAQ: TCX, TSX: TC), is a public company that has been making the Internet better since 1993. They are partnering with progressive towns across the country to change what people expect from their Internet service and their Internet service provider. Ting offers symmetrical Gigabit fiber Internet as well as simple, honest pricing and outstanding customer support. Customers are loving the service and the experience – and they are telling friends.
Ting Mobile disrupted the US cellphone industry in 2012, offering shockingly fair pricing, usable interfaces and no-hold, no-transfer live customer support. Ting Internet launched in the US in 2015. In December 2015, Gizmodo listed Ting as one of The 6 Best Things That Happened to the Internet This Year. Tucows is investing millions in fiber networks and partnering with small towns to change what people expect from their Internet service and their Internet service provider.
Ting Internet is revolutionizing Internet access in the United States and is currently laying the groundwork to prepare their business for rapid expansion. Ting is investing millions in building and operating Fiber networks and partnering with progressive towns across the US to change what people expect from their Internet service provider. Ting is gobbling up market share in North Carolina, Virginia, Maryland, Colorado, Arizona, Idaho and California (and soon, Memphis, Tennessee), and they are talking to new towns around the country every day.
About the Role
As an integral part of Ting, the EVP Marketing, will be a brand-building, storytelling, lead generating, data-leveraging, growth-marketing leader.
Ting requires programs and messages that move prospects from awareness to consideration to order. They need to test, track and optimize those programs so they can identify the ones that work and scale them across the country. They therefore need someone who will understand and love the customer and advocate for that customer in every decision they make.
The role incumbent will be someone who will build and nurture strong relationships across the company – from product to support to network construction to installers – so that Ting’s efforts to acquire customers are in alignment with Ting’s efforts to serve and support those customers.
Ting needs a marketing genius, that is, someone who constantly scans industries for the latest, greatest ideas and technologies and cannot wait to try them out. Ting furthermore needs someone who wants to take on industry giants.
Ting has a company, a brand and a service that their employees can be proud of every day. Ting has a job that the incumbent will love.
Responsibilities
Guide the development of Ting’s marketing and brand objectives, and strategy consistent with overall corporate goals and strategy.
Establish and execute a Marketing plan encompassing brand management, e-commerce marketing, advertising, events, promotional activities, corporate communications, public relations and collateral design to optimize the annual corporate marketing spend consistent with the marketing strategy and brand vision.
Work collaboratively by providing support, guidance and direction to ensure effective allocation of funds to enhance profitability and achieve Ting’s goals aligned with the North American Marketing Plan, brand image and overall corporate strategy.
Provide leadership to the marketing team, developing the team members’ capabilities, sharing best practices and resources and ensuring the organized and consistent execution of marketing programs, promotional initiatives and event-based activities, taking into account regional differences and local market dynamics.
Manage and cultivate outside agency relationships to ensure that advertising, media and digital strategies effectively support and enhance the brand vision and strategy and deliver maximum impact and value.
Oversee, monitor and review advertising and marketing programs to ensure their timely execution within budget parameters, cost effectiveness and the maximization of return on spend.
Establish, and maintain vendor relationships for promotional merchandising products and materials. Negotiate competitive pricing and oversee the procurement and distribution of all promotional products, and printed collateral.
Conduct market research, competitive tracking and analysis of market data to identify market trends, develop new and enhanced marketing programs and gain a comprehensive understanding of customer needs.
Oversee the management and maintenance of the corporate website, ensuring consistent quality, brand representation and ease of use.
Proactively develop, execute and coordinate ad hoc marketing campaigns on a timely basis in response to regional and national events.
Act as the company's chief spokesperson for the customer, making sure that all promotional strategies work to build brand loyalty and guarantee a positive experience for customers.
Direct the business’s creative division by fostering the marketing division’s inventiveness.
Encourage creative marketing tactics that will help engage in and keep more customers, ultimately resulting in higher revenue growth.
Accreditations
University degree in marketing or equivalent combination of education and experience.
MBA is an asset.
Functional Competencies – Skills, Knowledge and Experience
Minimum 15 years of experience growing consumer businesses.
Success in a central/local (or hub and spoke or franchise) model.
Proven people management (to lead a team of about fifty).
Comfort understanding and explaining consumer technology.
Innate customer empathy.
A long history of big ideas and spectacular failures.
Seasoned data and analysis skills.
Strength in implementing systems and processes (budgeting, planning, tracking, hiring, training…) that can scale.
An innate love of technology.
Leadership Competencies
Hands on and results driven marketing leader who is innovative, creative and resourceful.
Strategic thinker and visionary who appropriately balances attention to detail with the bigger picture and has the ability to drive execution.
Skilled relationship manager and consensus builder who is able to overcome objections, work collaboratively and earn the trust and respect of internal and external stakeholders through their actions including senior management, regional marketing teams and strategic business partners.
Customer focused solutions provider/problem solver who solicits feedback, is responsive to customer needs and reacts promptly in providing alternatives.
Fiscally responsible decision maker with strong business acumen, common sense, good intuition and sound judgment.
Personal Attributes
Team player, flexible, collaborative, open, transparent, supportive, responsive, and respectful, who champions new ideas, drives change and thrives in a fast paced and dynamic environment.
Take charge individual who is confident, assertive, proactive, practical, highly organized, and able to effectively prioritize and allocate resources.
Ability to influence and persuade others to action without absolute authority.
Strong interpersonal, listening and communication skills to effectively engage with senior management, operations, employees and business partners to thereby build healthy internal and external relationships.
High energy, independent self-starter with a solid work ethic fueled by a desire for personal and professional growth.
Comfortable working autonomously in ambiguous situations and pioneering
The base salary range for this position is $242,300 - $285,100 USD for US residents OR $230,900 - $271,700 CAD for Canadian residents. Other countries will differ. Range may vary on a number of factors including, but not limited to: location, experience and qualifications. Tucows believes in a total rewards offering that includes fair compensation and generous benefits. Learn more about Tucows Benefits.
Want to know more about what we stand for? At Tucows we care about protecting the open Internet, narrowing the digital divide, and supporting fairness and equality.
We also know that diversity drives innovation. We are committed to inclusion across race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. We celebrate multiple approaches and diverse points of view.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Tucows and its subsidiaries participate in the E-verify program for all US employees.
Learn more about Tucows, our businesses, culture and employee benefits on our site here.
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