What You'll Do:
The VP of Commercialization, GO Enterprise is responsible for turning our GO Enterprise product into a scaled, global business: defining the commercialization strategy, packaging & pricing, go‑to‑market, and operating model that make GO Enterprise the default agentic planning and activation platform for agencies and the retailers and large brands they serve with traditional DSP products.
This leader will own the commercial strategy & execution for GO Enterprise & shape the product & packaging story in close partnership with Product, R&D, and GTM teams. They will also lead a cross functional “tiger team” to drive product from idea-to-cash.
Key responsibilities
1. Strategy & positioning
Define and continually refine GO Enterprise’s market positioning & narrative
Translate Criteo’s broader performance and commerce vision into segment‑specific value propositions for our clients
Set clear ...