VP Marketing

Novidea is an insurance technology company solving the toughest challenges faced by insurance distribution businesses. Our innovative, data‑driven insurance software platform allows our customers to manage the entire policy lifecycle across all lines of business, using data to inform every business decision, cross‑sell and up‑sell. Novidea delivers a 360‑degree business view and a powerful competitive advantage.

What You'll Do

• GTM Strategy & Segment Positioning: Build, maintain, and execute a structured Go‑To‑Market plan across target markets and business segments to establish an explicitly defined product offering and a clear value proposition.
• Strategic Pipeline Acceleration: Focus marketing spend strictly on high‑converting channels to expand and accelerate a healthier sales pipeline. Enforce rigorous reporting accuracy and data integrity across the marketing funnel, ensuring a highly predictable revenue engine built on precise...