Job Description:

The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA’s website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.

The VP oversees the design, vendor selection, development, optimization, budget, and maintenance of ABA’s flagship site, ABA.com, and a dozen additional related sites.

This role combines technical depth and marketing strategy to shape a vision for personalized customer journeys aligned to business goals, translating that vision into a scalable technical roadmap and driving execution end-to-end.

Personalization & Optimization Strategy:

• Develop the web strategy roadmap to enhance user experience and drive engagement and conversions. Create high-impact personalization, moving beyond A/B tests to complex automated personalization leveraging agentic AI.
• Lead site refresh and platform mig...