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Vice President - General Manager, Canada

Company

1007 LEGO A/S

Location

markham, on

Type

Full-time

Are you ready to lead the LEGO® Group's Canadian operations? We are seeking a commercially savvy General Manager to oversee the strategic and operational aspects of our Canadian business. This is a unique opportunity to shape the future of the LEGO® Brand in Canada — driving sustainable growth, strengthening customer and consumer engagement, and leading a high‑performing team to success. Core Responsibilities

Establish the strategic direction for the Canada business, adapting it into specific sales and marketing strategies and actionable implementation plans. Meet local financial targets, including sales, costs, and profits, while enhancing colleague and customer satisfaction. Foster profitable growth by cultivating relationships with customers, IP partners, agencies, and key external stakeholders. Lead the market in digitalizing the consumer journey and expanding eCommerce. Manage the operational aspects of the Canadian business, actively participating in strategic projects a...

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