Responsible for the development and landing of user growth strategy, through multiple channels (such as placement, community, fission, task system, etc.) to achieve pull new and conversion.
Planning and implementation of fission activities, pull new incentive mechanism, recommendation system and other growth play, monitor the effect and continuous optimization.
Establish and maintain the core index system of user growth, such as conversion rate, CAC, retention rate, LTV, etc., and regularly produce growth analysis reports.
Collaborate with product, data, technology, and design teams to promote the landing of growth features (such as newbie guidance, sharing mechanism, and buried point optimization).
As the leader of A/B testing and growth experiments, continuously explore and verify the impact of different strategies, paths, and copy on growth.
Focus on the growth strategies of the market and compe...