Identify opportunities and execute projects that result in areas of User Growth for the overall platform, and/or achieve specific platform objectives (Acquisition, Churn reactivation, Order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration
Collaborate with internal and external cross functional teams, to understand key levers of other Shopee programs to drive specific outcomes
Responsible for budget management, target setting and campaign performance
Review and analyse brand health tracking results and identify key areas for brand performance and new growth opportunities
Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translates to actionable recommendations that...