Strategy & Planning: Lead the planning and operation of in-app promotion campaigns, including campaign planning, subsidy & incentive design, campaign page setup, and resource-based user reach, etc.; drive order growth and improve GMV.
Own the planning and execution of tactical, occasion & brand‑led food campaigns in the United Arab Emirates/city‑level across the app.
Manage weekly and monthly campaign calendars in line with the business goals & OKRs. Campaign Execution & Content Quality.
Drive in‑app promotion execution for mega‑sales and seasonal campaigns (Ramadan, Eid, National Day); co‑design local subsidy allocation strategy and resource plans to hit peak order targets through in‑app channels.
Ensure campaign placements go live accurately across key in‑app touchpoints. Maintain content hygiene across banners, categories, collections, campaign pages, and merchant/product assets.