Position Responsibilities The Regional User Growth Analyst sits under Regional Growth team, serves as the analytic backbone for understanding user behaviour and lifecycle performance at scale.
This role provides strategic analytical support to CRM, Loyalty, Performance Marketing, and Regional Growth teams by identifying behavioural patterns, diagnosing funnel inefficiencies, and uncovering market-specific drivers of user activation, engagement, and retention.
Leveraging behavioural analytics, cross-market lifecycle modelling, and actionable insight generation, the Regional User Growth Analyst enables regional and local teams to optimise user strategies, strengthen lifecycle interventions, and drive sustainable user growth and value creation across the ZUS ecosystem.