At Joy_, we believe gifting should feel personal, playful, and full of surprise - basically everything today's gift cards are not. We're here to reimagine gifting for the modern world, turning it from a transactional experience into a token of love, customizable, meaningful, and radically flexible.

Our universal gift card can be personalized endlessly and redeemed for every product in every online store. That means one gift card = the whole internet.

But we're not stopping there. We're building the gifting backbone of e-commerce, a product concierge powered by AI that turns intent into instant access. Our infrastructure stitches together live merchant feeds, intelligent search, and instant checkout so brands can offer any product online, in real time, through a single API.

Backed by industry experts and angel investors, we've raised our seed round and ...