Take ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.

Responsibilities

• Establish channel strategies along with company's directions.
• Prepare trade promotional plan in designated channels with critical customers.
• Coordinate media placements, public relation programs, host events, and participate in all community events.
• Check and analyze competitor activities or promotion.
• Head responsibility to manage and monitor Trade Marketing Investments (merchandising collaterals, DA, Gondola) as well as initiate execution.
• Interact with Sales regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation.
• Spearhead program and activity implementation aligned with sales direction.