Company:

Mahindra Electric Automobile Limited Responsibilities & Key Deliverables 1. Marketing at the Point of Sales: Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs. Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials. 2. Training & Enablement: Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies. Provide the dealership sales team with promo-specific tools and materials for seamless execution. 3. Budget Management: Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. Track and report on budget utilization to ensure alignment with financial goals. 4. Event Planning & Execution: Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs. Collaborate with external vendors and interna...