Trade Marketing | Chennai & Mumbai Location: Chennai & Mumbai CTC: 15 LPA Qualification: Graduation / MBA (Preferred) ⏳ Experience: 5 Years Preferred Industry: Paints, Telecom, Media, FMCG, Consumer Durables Languages: Tamil, English, Hindi & Regional Language Key Responsibilities ✅ Develop and execute annual & monthly trade marketing calendars aligned with sales targets. ✅ Plan channel activations, loyalty programs, dealer/distributor engagement initiatives, and promotional campaigns. ✅ Drive BTL activities, in-store branding, POSM execution, and visibility enhancement. ✅ Manage General Trade (GT), Modern Trade (MT), Retail, and E-commerce channels. ✅ Formulate Go-To-Market (GTM) strategies for new product launches and improve channel penetration. ✅ Monitor market intelligence, competitor activities, and post-launch performance. ✅ Coordinate with Sales, Brand, Supply Chain, and Field Teams for seamless execution. ✅ Handle trade marketing budgets and ensure optimum ROI. ✅ Manage v...