This is a full-time, on-site Trade Marketing Executive role based in WP. Kuala Lumpur. The Trade Marketing Executive will support the development and execution of trade marketing plans to drive product visibility, sales, and brand presence across retail and channel partners. Daily responsibilities include coordinating in-store promotions, merchandising activities, and point-of-sale materials, as well as monitoring trade programs and providing feedback for continuous improvement. The role involves analyzing market data, competitor activities, and sales performance to identify growth opportunities and optimize trade investments. The Trade Marketing Executive will also collaborate closely with sales, marketing, and key retail partners to ensure alignment of campaigns, timely execution, and consistent brand representation at all touchpoints.