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Trade & Category Manager WET

Company

Affinity

Location

Milan, Lombardy

Type

Full-time

Description

Your Role

As a Trade & Category manager Grocery brands for the Wet Food category, you will play a key role in accelerating the growth of Affinity’s most strategic and fast‑expanding business area. Reporting to the Commercial Excellence manager you will work with a high level of autonomy, you will be responsible for translating category strategies into powerful commercial plans, ensuring flawless execution across channels and customers in grocery channel.

What you will do

  • Definition of the 360° Commercial Vision & Strategy for wet category, with a focus on areas and channels (shelf, assortment, distribution, promotions, Perfect Store initiatives).
  • Definition of the commercial policy for wet food category in terms of assortment and promotional guidelines, along with tracking of its effectiveness.
  • Structuring periodic reports to track sell‑in and sell‑out data, broken down by area, channel, and customer.
  • Defini...
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