The TikTok Content Strategy Lead is accountable for defining and driving Dermorepubliq’s TikTok growth strategy across assigned product categories. This role ensures that all TikTok content is insight-driven, trend-relevant, brand-safe, and commercially aligned. As part of the TikTok Marketing Center of Excellence, the TikTok Content Strategy Lead translates brand and category objectives into scalable short‑form video strategies that drive visibility, engagement, and GMV impact. The role bridges brand marketing, performance insights, and content execution, ensuring TikTok is not just active, but strategically winning. The TikTok Content Strategy Lead establishes content frameworks, trend adoption systems, and performance feedback loops that enable consistent viral opportunities while protecting brand equity and regulatory compliance.