Build and maintain advanced Tableau Next dashboards , including live Salesforce Data Cloud connections, complex calculated metrics, drill‑through experiences, row‑level security, and certified dashboards.
Deliver marketing analytics across the funnel, including multi‑touch attribution, campaign performance measurement, cohort analysis, and agent‑influenced revenue reporting.
Design and govern measurement frameworks , defining KPI taxonomy, metric definitions, and reporting standards aligned to Criteo Go business outcomes and Agent force agent performance.
Integrate Tableau with Data 360 unified profiles and activation data , designing efficient queries for real‑time and scheduled analytics use cases.
Produce MC Next performance reporting , surfacing email, push, and campaign performance data and connecting send‑level activity to downstream conversions.