What you will own

• Lead and scale an international marketing organization of ~150 FTE across multiple markets and senior leadership layers

• Own and optimize a yearly marketing budget of €200M+ with direct accountability for growth, marketing efficiency, customer acquisition economics, and measurable business impact

• Drive an integrated marketing strategy across brand and performance marketing, balancing long-term brand equity with commercial activation and revenue growth

• Build a high-performance organization focused on accountability, operational excellence, talent development, and execution quality

• Establish AI, automation, experimentation, and data as core enablers of marketing effectiveness and scalable decision-making

• Partner closely with Product, Tech, Finance, and Sales leadership and report directly to the Group CEO