Job Description
Identify target user segments and develop targeted marketing campaigns and offline/online community engagement initiatives to reach and engage them effectivelyDrive hyperlocal marketing and community campaigns, from planning, logistics, implementation and continuous evaluation.This entails preliminary research and alignment with local stakeholders and by extension, external partners, throughout the planning and implementation.Closely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.Conduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offeringsAnalyze campaign performance and user feedback to optimize strategies and tactics for maximum effectivenessRecruit, train, and manage a team of community moderators and volunteers to support community programs...