The Strategic Planner at Zenith is responsible for developing insight-driven, audience-first media plans across ATL and digital channels, translating client business objectives into compelling, connected plans that deliver measurable outcomes.
This role sits at the heart of the planning process, synthesising consumer, category, and competitive intelligence to inform strategic media recommendations across the full funnel.
The Strategic Planner works closely with the strategists to bring plans to life, ensuring ideas are grounded in data, relevant to the audience, and aligned to client objectives.