Become a key advisor in consumer banking as a Marketing Analyst with a leading Canadian financial institution. This role emphasizes data analysis in cash-back rewards and premium credit cards.
Your insights will steer product positioning and marketing strategies, allowing the organization to respond promptly to market changes. You'll work closely with cross-functional teams to conduct thorough competitor analysis and measure campaign success, significantly impacting banking product visibility across Canada.
Key Responsibilities:
• Conduct competitor analysis on interest rates and offers
• Forecast marketing trends for consumer banking
• Assess advertising effectiveness and conversion rates
• Implement sophisticated data collection initiatives
• Partner with statisticians to analyze consumer insights
Requirements:
• Bachelor’s degree in Marketing or Analytics
• 2–4 years of market research experience
• Knowledge of selling financial products effectively<...