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Strategic Growth Leader at Abacum

Company

Abacum

Location

toronto, on

Type

Full-time

Shape the future of Abacum's growth strategy as our Head of Growth. Spearhead multi-channel marketing efforts and optimize our revenue pipeline to hit aggressive targets.

In this pivotal role, you'll oversee all aspects of Abacum's marketing-sourced pipeline, focusing on strategic decision-making rather than just executing campaigns. Working closely with the marketing and sales teams, you'll harness your analytical skills to develop and refine programs that enhance lead conversion and build an effective demand generation engine. This is a visible position where your impact will directly influence our growth trajectory.

Key Responsibilities:
• Create a multi-channel demand generation plan with clear targets
• Optimize all paid channels including Google Ads and newsletters
• Develop email nurture and re-engagement campaigns in HubSpot
• Manage structured tests to validate strategies and tactics
• Report weekly on pipeline progress a...

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