Roles and Responsibilities
Create compelling copy that motivates, inspires, nudges and importantly teaches business users. Align the copy content to new age design using the most
appropriate media. Use instructional design approaches to create learning content for business users.
Design Skills
User profiling Approaches and frameworks to render learning content User experience design - principles, structure, style, etc Prototyping, visualization and designing for mobile, web, print, in-person, etc. Content Skills
Language fluency (written and verbal) Writing for varied media (online, mobile, print with primary focus on training, instructional and business content) Branding and communication related activities for instructional purposes Content curation Creative writing for business users (stories, comics, case scenarios, ...