Key responsibilities:

1. Execute, manage and build overall email marketing strategy
2. Active involvement in conceptualization and deployment of innovative email marketing initiatives
3. Experience of working in CRM will be a plus point
4. Email list creation, hygiene and campaign management
5. In-depth knowledge and hands-on experience of email marketing automation using industry tools
6. Develop documentation and road maps for processes, A/B tests, and promotions for successful email campaigns
7. Optimize campaign performance with strong inclination towards KPIs
8. Provide creative ideas for content marketing and driving website traffic
9. Collaborate with UI/UX designers to improve user experience
10. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe Analytics, WebTrends etc.)
11. Maintain partnerships with media agencies and vendors