Job Summary
The Senior Marketing Data Scientist will develop and deploy marketing-focused analytical and machine learning solutions across People Inc. entertainment brands. This role sits at the intersection of customer analytics, experimentation, and growth strategy, partnering closely with Marketing, Product, and Editorial teams.
The ideal candidate has deep experience applying statistical modeling and machine learning to marketing problems, including customer segmentation, acquisition, engagement, retention, and customer LifeTime Value. You will own models and analyses that inform personalization, automated marketing, attribution, experimentation, and lifecycle optimization, translating complex customer behavior into actionable insights that drive measurable business outcomes.
Unlike traditional data science roles focused purely on modeling, this position requires a strong ability to: