Description


Robert Half is seeking an experienced Social Media Manager to lead strategy, execution, and optimization across major paid social platforms. This role blends performance marketing expertise with hands-on content creation—especially video—to drive measurable growth and engagement.


Responsibilities

+ Plan, execute, and optimize paid social campaigns across platforms such as Meta and TikTok

+ Develop data-driven strategies to increase growth, engagement, and conversions

+ Create and oversee high-performing content, including both short-form and long-form video

+ Partner with creative and marketing teams to produce compelling ad assets

+ Analyze campaign performance and optimize based on insights, trends, and KPIs

+ Manage budgets, audience targeting, and A/B testing to maximize ROI

Requirements
Qualifications

+ 4–10 years of experience in paid social media marketing
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