RESPONSIBILITIES

• Plan, set up, and manage ad campaigns across:

1. Social Media Ads (Facebook, Instagram, TikTok, etc.)
2. Google Ads (Search, Display, YouTube, Performance Max)

• Continuously monitor and optimize campaigns to maximize ROI and conversions.
• Conduct A/B testing for creatives, targeting, and bidding strategies.
• Conduct keyword research, audience targeting, and competitor benchmarking.
• Implement retargeting campaigns to re-engage potential customers.
• Provide reports and insights on campaign performance with recommendations for improvement.
• Collaborate with the marketing team for ad content, landing pages, and funnels.
• Stay updated on advertising trends, algorithms, and best practices.
• (Preferred) Apply SEO knowledge to improve website visibility and reduce dependency on paid ads.

QUALIFICATIONS

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