Manage and develop the company’s social media presence across key platforms (LinkedIn, Instagram, YouTube, X/Twitter, TikTok), ensuring consistency with global brand guidelines and the local regulatory environment
Coordinate the editorial calendar, ensuring alignment between published content, disease state priorities, corporate communications activities and business KPIs
Develop and localize social media content adapted to Switzerland’s multilingual market, including approval coordination
Sprinklr scheduling and posting, manage organic and dark post content
Oversee relationships with social media and creative agencies, ensuring quality, coherence and timely delivery of content
Monitor, track and report on social media KPIs; provide regular performance insights and optimisation recommendations to internal stakeholders