Marketing Manager
To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.Develop people & team.Work with other function to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.
Portfolio Strategy Planning
Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.Review and manage Marketing mix for each product in portfolio to optimize promotional effort.Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives.Develop product launch plans (with BMs) and submit to Marketing Director.Work with BMs and sales management to provide...