Role Overview

The SEO Manager is responsible for driving search‑led strategy and execution across content, technical SEO, and performance optimization.

This role supports Omnichannel Search initiatives, including Category Assessments, AI Search Audits, and ongoing SEO programs, ensuring outputs are data‑led, scalable, and aligned with business objectives.

Core Responsibilities

1. Search & Keyword Strategy

• Conduct keyword research and clustering across Google and relevant platforms (YouTube, TikTok, etc.)
• Translate search data into content opportunities and topic territories
• Support Category Assessments (OCCA) and search demand sizing

2. Content & On‑Page Optimization

• Develop search‑led content recommendations (structure, intent alignment, internal linking)
• Optimize existing content for rankings, visibility, and engagement
• Collaborate with Editorial and Strategy teams to e...