Advance your career at Upwork as a Lead Marketing Analyst focused on SEO and LLM. This critical role combines advanced analytics frameworks with enhancing organic growth in a rapidly evolving AI landscape.
As a member of Upwork's Marketing Analytics team, you will lead efforts in analyzing traditional SEO alongside cutting-edge AI metrics. Your analytical skills will provide valuable insights that enhance strategies across digital channels, greatly impacting Upwork's visibility in the marketplace. Collaborating closely with SEO managers and product teams, you’ll be instrumental in deriving actionable strategies.
Key Responsibilities:
• Design advanced SEO and LLM analytics frameworks
• Extract data using SQL, Python, and R
• Utilize Google Search Console and SEMRush for insights
• Analyze AI discovery measurement and visibility
• Propose statistical testing for AI content impact
Requirements:
• Degree in Mathematics or Statistics
• Proven experience in mar...