Working as part of the Consumer team at Philip Morris International (PMI), you will be responsible for defining and driving global, multi‑category search strategies that accelerate organic growth and strengthen SFP brand visibility across both traditional search engines and emerging AI‑powered search experiences.

The role is based in PMI's Digital Studio in London and reports to the Head of SEO. It operates at the intersection of strategy, content, AI innovation, and market enablement.

Your responsibilities:

• Define global SEO and AI Search content strategies to ensure accurate, consistent brand representation across search engines and LLM‑generated responses.
• Analyse how consumers search across search engines and AI platforms to identify visibility gaps, emerging intents, and scalable content opportunities.
• Translate consumer search behaviour into clear strategic recommendations aligned with business and brand priorities.
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