Senior Specialist Marketing

Location: Toa Payoh, SG, SG

Global Business Unit: TEC

Job Function: Marketing

Requisition Number:

Job Summary

Plan and execute integrated marketing campaigns by leveraging customer insights, aligning with stakeholders, and delivering across multiple channels. Track performance, develop marketing content, and support sales pipeline growth.

General Responsibilities

• Support the manager in planning of integrated marketing campaigns including budget recommendations
• Interpret customer and market insights to identify priority segments and industries, sharpen targeting and messaging, and validate campaign direction based on trends, customer behaviour, and sales pipeline needs
• Execute campaigns (e.g. webinars, seminars, workshops, exhibitions, EDM, social media) across brands, product lines, industries, driving rollouts with minimal supervision and ensuring alignment w...