Appetise is a meal planning and smart shopping app that 125,000+ Australians and Kiwis use to decide what to cook and get the cheapest groceries across Woolworths, Coles, and beyond. The app is free and will stay free. Behind the scenes, that gives us the largest food and beverage behavioural panel in ANZ, which we sell to 80+ FMCG brands.
We closed a $7M Series A in February 2026, led by Icehouse Ventures. We made the cover of Forbes earlier this year and we're starting to expand beyond Australia and NZ. Engineering sits right in the middle of that, shipping the Shopper app that drives the panel and Appetise Intelligence, the B2B product brands use to make sense of it.
We're around 18 people across Christchurch and Sydney, with an engineering team of 8. The team is low‑ego, fast‑moving, and genuinely cares about the product and each other. The codebase is small enough that what you ship matters, and you'll see it in customers' hands the same day.