Lead the execution of CRM and digital marketing campaigns using Salesforce Marketing Cloud tools, including Email Studio, Journey Builder, Automation Studio, and Contact BuilderDesign, build, and optimize automated customer journeys and lifecycle programsManage end-to-end campaign delivery, including briefing, audience segmentation, content coordination, deployment, QA, and performance analysisDevelop and optimize personalized communications and multi-step customer journeysExecute A/B testing initiatives and provide insights to improve campaign effectiveness and customer engagementBuild and maintain data extensions, segmentation models, and customer data structures aligned with business requirementsTroubleshoot and resolve SFMC-related issues across automations, journeys, deliverability, and data processesProvide SFMC expertise, governance, and best practice recommendations to internal stakeholders and regional teamsSupport continuous improvement initiatives related to CRM operation...