The Senior Retail Marketing Executive is responsible for setting up initiatives and an action plan in order to drive traffic to the stores he/she handles and to improve store profitability.

• Drives traffic to store & improves store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
• Implements marketing strategies & action plan given by Brand marketing manager to improve brand’s performance
• Is responsible for consumer knowledge, segmentation and life cycle by country/city/store
• Supervises the execution of the marketing action plan of the local markets & analyzes results (Store events, direct marketing, promotions…)
• Optimizes service & in-store experience
• Merchandising
• Defines action plan per store based on Mystery shopping and monitors it
• Develops sales force animation program
• Monito...