Elevate customer onboarding as a Senior Product Manager for Growth at Homebase. Drive an AI-first strategy to enhance user activation in the first 30 days and ensure a seamless experience.
In this pivotal role, you will own the customer experience for the initial 30 days, shaping product strategy and execution to maximize engagement and long-term revenue. You will focus on optimizing onboarding flows and conversions across different stages, utilizing data-driven insights to enhance user satisfaction and convert free users to paid customers.
Key Responsibilities:
• Own the first 30 days of customer onboarding
• Improve signup-to-activation conversion rates
• Design self-serve onboarding flows and interactive tours
• Run high-velocity A/B testing and analysis
• Collaborate with cross-functional teams for alignment
Requirements:
• 8+ years in product management, 3+ in growth/PLG
• Proven expertise in user activation and freemium models
• Hands-on experienc...