We're rethinking homes for how people really live, and we're looking for a Senior Performance Marketing Specialist to join our Country Marketing team to help shape the future of living—one thoughtful detail at a time.
What you'll be doing - Own performance marketing across key paid channels including Google, Meta, Pinterest, Bing and retargeting partners.
- Manage and optimise marketing budgets across Castlery's markets to drive efficient customer acquisition and revenue growth.
- Monitor channel performance, identify opportunities, and implement initiatives to improve key business metrics and ROI.
- Analyse campaign and market data to generate actionable insights and recommendations.
- Partner with cross-functional teams including Creative, Brand, Campaigns, Category and Demand Planning to deliver business outcomes.
- Lead testing and experimentation initiatives across audiences, creatives, landing pages an...