Own the end to end B2B media engine for Busuu, balancing long term demand generation with precise account based capture. You will orchestrate full funnel media, from building brand salience among global HR leaders to executing high intent performance tactics that drive pipeline velocity.
Lead Busuu’s B2B performance marketing strategy, with a focus on LinkedIn ABM, mid funnel consideration channels, and lower funnel Google Ads demand capture.
Own paid media strategy and execution, including audience segmentation, account targeting, creative testing, and optimisation, while partnering closely with stakeholders on broader campaign strategy across touchpoints.
Develop the measurement framework for LinkedIn ABM and other paid media, defining success across account engagement, lead quality, pipeline contribution, and revenue impact in partnership with Sales and Marketing Op...