About the job Senior Paid Media Specialist

Summary:

A leading software company, specializing in data management and data governance solutions, is seeking a highly skilled Senior Paid Media Specialist with expertise in Google and Bing Ads, as well as experience with LinkedIn, Reddit, and Twitter ads, to join its dynamic team.

Responsibilities:

• Develop, implement, and manage paid media campaigns across Google Ads and Bing Ads platforms as well as on B2B/B2C social media such as LinkedIn, Meta, etc.
• Account Based Marketing (ABM)
• Collaborate with regional and global teams and internal stakeholders regarding campaign details, requirements and results.
• Create and optimize ad campaigns on LinkedIn, Reddit, and Twitter to drive engagement and conversions
• Conduct keyword research, ad copywriting, and A/B testing to maximize campaign performance
• Monitor and analyze campaign performance metrics...