Overview
As Senior Marketing Manager you will develop and execute strategic marketing programs to support the launch, promotion, and lifecycle management of medical device products in Latin America for the Structural Heart portfolio (TAVI and CHD). The role requires a deep understanding of the healthcare ecosystem, regulatory and compliance considerations, and cross‑functional collaboration.
Responsibilities
- Define and execute the regional strategy aligned with global Structural Heart priorities, delivering AOP targets including revenue growth, market share, and profitability, identifying new market opportunities and expansion pathways across Latin America and leading long‑range planning (LRP) and portfolio prioritization.
- Oversee the full Structural Heart portfolio (TAVI and CHD), driving product launches, lifecycle strategies, and portfolio optimization, ensuring a strong value proposition and differentiation across therapies and aligning portfolio strategy with...