You lead the Marketing agenda and are responsible for the development and implementation of two product category portfolio across the GMDC Region (approximately 50 countries located in 5 sub-regions: Europe, Middle East, Americas, APAC and Africa).
You generate consumer insight across the regions via market research, close contact to sales team and local distributors and visits to the countries. Based on the data analytics you give clear recommendation on how to best position our branded products to serve consumers in the respective countries.
You are responsible for one of the sub-regions, being the expert from marketing for the region and supporting the strategy for profitable growth.
You will ensure category gross margin targets are met by monitoring costs and pricing as well as recommending needed changes.
Together with the marketing director you lead the communication strategy and commercialization for ...