Description

Role Summary:

The Senior Marketing Engagement Lead (MEL) owns portfolio-level customer engagement strategy, brand stewardship and governance across in-market IG brands and campaign waves in the LOC. The role sets quality standards for Local Campaign Blueprints, leads cross-brand prioritization, competitive readiness and performance optimization, partners with customer-facing teams to translate insights into action, coaches Marketing Engagement Leads or field partners where applicable, and represents Canada in above-LOC initiatives with International MCE colleagues — while partnering with Campaign Activation Lead(s) (Operations) to improve speed, quality, and consistency of omnichannel execution. This role reports to the Business Unit Head, Rare.

Role Purpose:

The Senior Marketing Engagement Lead owns local HCP engagement strategy and execution for in-market IG brands, translating central str...