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Senior Manager/Associate Director-Marketing (Rare Disease)

Company

AstraZeneca

Location

China, Shanghai

Type

Full time

1. To lead the cross functional ‘Brand Team’ and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities. 

2. Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.

3. Work with other functions to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.

1. Portfolio Strategy Planning

  • Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
  • Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
  • Develop a clinical support program (Phase IV, CEP) to support campaign objectives.
  • Develop the highest standards of training material and programs (with BMs) and make available to sales team.
  • Develop product launch plans/brand plans (with BMs) and submit to...

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